Short Writing Guide

How To Write A Persuasive Essay: Short Writing Guide

Even if you haven't written a persuasive essay since high school or college, the ability to construct a compelling case is always useful. Writing persuasively starts with the author developing their own viewpoint on a subject, which they then try to persuade their audience by guiding them through various logical and moral reasons.

Compelling writing may serve a variety of purposes. Perhaps your goal is to sway someone's view on a certain issue, or perhaps you want to use advertising to promote a particular business or service. You can also avail of a custom assignment writing service as a student to tackle your online essay.

Effective persuasive prose requires using a combination of emotive words and, occasionally, images backed up by information or other people's opinions.

A persuasive or argumentative essay aims to persuade the reader of the virtues of the writer's viewpoint or attitude on a certain subject. The reader must be persuaded of a point of view or to perform a particular action by the student using a variety of persuasive strategies to create a cogent and logical argument.

What Is An Essay That Persuades?

Logic and emotional appeal are combined in a persuasive essay to persuade readers to accept a particular point of view. Writing persuasive essays may be both an academic and a personal endeavor. They often start with a query, which the author then uses in the body of the essay to argue for or against. A personal essay writer will present a strong argument supported by facts, research, and personal experience. To refute them, the author frequently examines competing viewpoints and counterarguments.

Components Of A Persuasive Essay:

Three key elements, referred to as modes of persuasion, should be present in any effective persuasive essay. These concepts, which philosopher Aristotle himself coined, combine to create a strong and persuasive argument that seeks to persuade others of your point of view.


Ethos is a component of argument and persuasion that a speaker uses to establish their authority, knowledge, and moral character. Readers are more likely to believe someone they know to be knowledgeable, experienced, or respected in their neighborhood. Your point of view may be more persuasive if you incorporate ethos, or ethics, into your writing.


An emotional appeal is one that aims to arouse feelings in the listener. As a storyteller, you can connect with your audience by evoking emotions in them. This adds an additional layer of intrigue for your readers, which increases the persuasiveness and stickiness of your writing.

A rhetorical or persuasive appeal to the reason and logic of the audience is known as logos. A succession of rational reasons why the reader should accept the writer's position is outlined in effective persuasive writing.

Writing A Persuasive Essay: A Guide

There are a few common rules to abide by while influencing your audience with your words, even though different writers approach the process of producing persuasive essays in different ways. Here are some tips for crafting a strong personal essay.

Choose a subject that you are ardent about.

You'll be most persuasive when speaking for a cause that you firmly believe in. If you have a choice of topics, pick one that speaks to your personal values. Even though research will be necessary, a strong view of your issue will simplify defending it.

Know your target market.

Knowing your audience will help you persuade them to understand and agree with you. For instance, your target audience will probably be parents if you write an argumentative letter arguing that standardized testing should be dropped from educational systems: Keep it in mind when you write to your intended audience.

Investigate both perspectives.

You must also understand what you're trying to get the reader to disagree with if you want to persuade them to agree with you. Knowing both aspects of your reasoning and how to persuasively refute the opposition—will soothe any follow-up queries a reader may have that could raise doubts about your stance. Your audience might be completely set in their ways.

Lay out your case.

Before you begin writing your essay, organizing your thoughts, conducting research, and planning the structure can all be facilitated by creating an outline. Detail all your main ideas and cite all the pertinent, corroborating information from the sources you used to support them.

Construct your introduction.

The first phase of a paper, which is the strong introduction, comes at the start of every effective persuasive essay. The major goals of the introduction are to establish the overall thesis of the work, give any background information that is required, appeal to the reader's sensibilities, and grab their attention. Anecdotes from your own life or details from your research can be used for this. The topic sentence for your essay should be presented in your introduction paragraph. A strong thesis statement serves as a guide for the remainder of the essay. It summarises a paper's core argument in one or two sentences, and the remaining text supports that argument.

Include paragraphs in your body.

Here, you will provide your counterarguments and use data and evidence to support your thesis in the "core" of your persuasive essay. Three primary parts make up a strong body paragraph: the topic sentence (or "key sentence"), pertinent supporting sentences, and the concluding (or "transitional") sentence. This arrangement helps your paragraph stay on topic and provides a clear, concise flow of information. Make sure that every one of the assertions you make in your essay can be backed up with reliable or pertinent facts because the body of your essay is where you will also examine any opposing views and why they should be discounted.

Finish it off with a solid conclusion.

A research paper, thesis, or another piece of writing's conclusion provides a summary of the entire document. The concluding paragraph should repeat your thesis, list the important points you made in favor of it throughout the paper, and provide your assessment of the main idea. Your call-to-action should also be included if you want to compel your readers to act immediately in response to a particular situation.


Before submitting or presenting, make sure to reread your writing several times. A few misplaced words, grammatical mistakes, or issues with sentence construction might damage your credibility in the eyes of the reader.


The persuasive essay's main ideas are summarised in conclusion. Typically, it recaps the prior arguments and restates them by summarising them uniquely rather than presenting any new arguments or evidence. At this point, it's crucial to connect everything to the original thesis statement. The author has one final chance to make their argument and convince the reader of their point of view, which was the original purpose of the essay. Moreover, you can also get the best online dissertation help service.

It can be difficult to get to a strong conclusion in an essay, but it is crucial, especially in persuasive essays. There are several tried-and-true techniques for leaving the reader with a lasting impression, much like the hooks of the essay's start.

As simple language frequently has the consequence of being more definite in impact, another technique is to have the student rewrite their ending in straightforward monosyllabic words. The closure of the circle is the intended impact of the final sentence.

Several persuasive writing strategies can be applied in the conclusion and throughout the essay to increase the persuasiveness of the writing. Let's look at a couple of them.

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